Sabtu, 26 Juni 2010

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Book by S. Paul Verluyten

  • Sales Rank: #6050112 in Books
  • Brand: Brand: ACCO
  • Published on: 2000-02-28
  • Original language: Dutch
  • Number of items: 3
  • Dimensions: 9.84" h x .63" w x 6.85" l,
  • Binding: Paperback
  • 255 pages
Features
  • Used Book in Good Condition

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[U365.Ebook] PDF Download The Griffin & Sabine Trilogy:, by Nick Bantock

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The Griffin & Sabine Trilogy:, by Nick Bantock

The 3 titles were published in 1991, 1993, and 2001; all 3 volumes have lovely pictorial endpapers and dust jackets, hardcovers, Chronicle Books, San Francisco. Hardcovers, 3-volume set, boxed. Here is a one-of-a-kind trilogy. Each book includes decorated envelopes, illustrated letters, handwritten postcards. The author provides a most interesting story of two people reaching out to each other, wondering if they will ever meet.

  • Sales Rank: #855344 in Books
  • Published on: 1993
  • Binding: Hardcover

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1 of 1 people found the following review helpful.
Wonderfully imaginative.
By moidac
An easy read. I had found the first book in a book sale in my local library. I had no idea it was a trilogy, but am delighted it is. It is full of wonder, beauty, and mystery.

1 of 1 people found the following review helpful.
Wonderful
By annadora Y khan
I like this trilogy very much. I gave mine away and so I bought it again. I think these books are a graphic experience that is one of a kind.

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Minggu, 20 Juni 2010

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Here I Stand: Stories That Speak for Freedom: An Amnesty International Title, by Amnesty International UK

A varied and thought-provoking collection of short stories and poems for teens with a conscience, with striking cover illustrations by award-winning children's laureate Chris Riddell With contributions from Frances Hardinge, Sarah Crossan, Matt Haig, Neil Gaiman and many more. Did you know that ...government spies can turn on your phone and use the microphone to listen to your conversations? ...that lesbian and gay relationships are illegal in 78 countries and can be punished by death? ...that Amnesty recently recorded the highest number of executions globally for more than 25 years? Through short stories and poetry, twenty-five leading authors and illustrators explore the top human rights issues facing young people today. Now is the time to take a stand and make a difference. Full list of contributors: Tony Birch, John Boyne, Sita Brahmachari, Kevin Brooks, Kate Charlesworth, Sarah Crossan, Neil Gaiman, Jack Gantos, Ryan Gattis, Matt Haig, Frances Hardinge, Jackie Kay, AL Kennedy, Liz Kessler, Elizabeth Laird, Amy Leon, Sabrina Mahfouz, Chelsea Manning, Chibundu Onuzo, Bali Rai, Chris Riddell, Mary and Bryan Talbot, Christie Watson and Tim Wynne-Jones.

  • Sales Rank: #932311 in Books
  • Published on: 2016-08-04
  • Original language: English
  • Dimensions: 8.03" h x 1.18" w x 5.43" l, .84 pounds
  • Binding: Hardcover
  • 320 pages

Review
A thought-provoking collection of short stories and poems, celebrating freedoms or quietly mourning their loss... It has the force of several one-inch punches, delivered without pause. The Guardian groundbreaking compendium [...] It combines beauty with reality and hope with despair in a way that provokes discussion about human rights, in a highly readable format that will engage even the most reluctant or least academic. [...] exploring these pages is even more highly recommended, as awareness is the most powerful weapon. Bianca's Book Blog Here I Stand includes short stories and poems which explore some of the most important human rights issues facing young people today, rightsinfo.org They are not always easy to read, but read them we should, for the close our eyes to reality means we are living in a fools' paradise. Never think you can do nothing, there are petitions, people to write to, to talk to. Newbury Weekly News This powerful book [...] Here I Stand will leave you with plenty to think about. The Week Junior

About the Author
Amnesty International UK is a movement of ordinary people from across the world standing up for humanity and human rights. It aims to protect individuals wherever justice, fairness, freedom and truth are denied, and encourages others to join the fight. Amnesty has a network of active youth groups across the UK and promotes its work in secondary schools and other organizations. For more info see www.amnesty.org.uk

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0 of 0 people found the following review helpful.
Great collection
By Michael
Great collection. Very diverse selections but all very moving.

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Sabtu, 19 Juni 2010

[W918.Ebook] Ebook Free LUCY: THE BEGINNINGS OF HUMANKIND, by Donald Johanson, Maitland Edey

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“A glorious success…The science manages to be as exciting and spellbinding as the juiciest gossip” (San Franscisco Chronicle) in the story of the discovery of “Lucy”—the oldest, best-preserved skeleton of any erect-walking human ancestor ever found.

When Donald Johanson found a partical skeleton, approximately 3.5 million years old, in a remote region of Ethiopia in 1974, a headline-making controversy was launched that continues on today. Bursting with all the suspense and intrigue of a fast paced adventure novel, here is Johanson’s lively account of the extraordinary discovery of “Lucy.” By expounding the controversial change Lucy makes in our view of human origins, Johanson provides a vivid, behind-the-scenes account of the history of pealeoanthropology and the colorful, eccentric characters who were and are a part of it. Never before have the mystery and intricacy of our origins been so clearly and compellingly explained as in this astonighing and dramatic book.

  • Sales Rank: #125786 in Books
  • Published on: 1981-09-15
  • Released on: 1990-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.20" w x 6.00" l, 1.33 pounds
  • Binding: Paperback
  • 416 pages

From the Back Cover
When Donald Johanson found a partial skeleton, approximately 3.5 million years old, in a remote region of Ethiopia in 1974, a headline-making controversy was launched that continues on today.

About the Author
Science writer Maitland Edey lives in New York City and Martha’s Vineyard.

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49 of 53 people found the following review helpful.
A diamond to treasure
By Stephen A. Haines
The value of this book hasn't diminished with the passage of time. It's compelling story of the growth of paleoanthropology in the 20th Century remains unmatched. Johanson's role should be known to most, but this personal relation endures as a landmark for those interested in the development of humanity. He's given us a lucid story of the life and work of the paleoanthropologist both in the field and laboratory. He is candid in assessing other workers and himself in tracing the line of descent from ape-like creatures to modern humans.
He opens with a peerless overview of the key figures in the field, their insights, prejudices, successes and failures. The field was dominated by British research. The small German community of scientists held little challenge, and American researchers were nonexistent. Heady with victories that had left the Victorian Empire firmly established, the British stoutly maintained that intelligent humans were the product of the North European environment. Tropic peoples were torpid and apathetic. The harsher conditions of Northern Europe had forced increased cranial capacity, leading to intelligence. Brain growth, in their view, had preceded human bipedalism. If cranial enlargement was shown to be of British origins, so much the better. The Piltdown find was a prime example of that scenario, nearly universally accepted as fitting into the preconceived assumption.
When a tiny skull found in 1925 in South Africa indicated that a human ancestor walked upright over a million years ago, there was consternation. Modern human roots couldn't be African and bipedalism before intelligence seemed outlandish. The Taung Child, however, couldn't be refuted, increasing the attention to African origins. Louis Leakey led the campaign and his many striking finds captured headlines and brought notoriety. And funding. More importantly, the new discoveries at last made it possible to begin drawing lines of human descent. While the Leakey team disclosures pushed the age of human origins into a more distant past, it was Johanson's discovery of an unusually complete skeleton that rocked the world. Finding ancestral human more than three million years old unseated the Leakey team as the leading paleoanthropological group and catapulted Johanson to the top.
Johanson's account of making the find and his subsequent discoveries makes vivid reading. His outlook is modest enough, admitting to uncommon luck and the support of a talented team. He also shows the value of perseverance in his field. None of this detracts from the science and the struggle he and Tim White endured in presenting Lucy as a likely ancestor to us. The later clash with the Leakey family was disconcerting at a time when some unity was needed to establish the path human evolution has taken. All these circumstances are related without rancour, done in a highly effective homey style. Johanson's respect is deserved, both as a writer and field researcher.
The shining jewel in this account remains the description of a seminar given to Johanson's graduate students by Owen Lovejoy. Lovejoy, an expert in animal locomotion, gives the clearest brief account of the course of human evolution yet offered. In a mere twenty-some pages, he shows how humans departed from other primates in bipedalism, sexual and child- rearing habits leading to modern family and community relationships. If for nothing else, this essay gives this book inestimable value. It remains unmatched, and belongs on the shelf of anyone interested in our origins.

21 of 22 people found the following review helpful.
Great Introduction to Paleoanthropology
By Glenn P. Butler
As a reader who has a sparse knowledge of anthropology, I can say this book was a pleasurable and informative read.
Dr. Johanson divided the book into a prologue and five parts. The prologue describes the events of November 30, 1974, the day Lucy was discovered. The first part covers a brief background to the earliest fossil finds and is invaluable to any reader who is interested in who's who among some of the earliest scientists working on human origins. Part two covers his actual field expeditions to East Africa. During his first field season, Johanson became concerned about financing when his original grant of $43,000 was dwindling away. It is interesting to note, as Johanson describes about anthropology, that science is more than just field work and analysis. There is political, financial, and human relation issues that need to be mastered for the mission to succeed.
I found part three, the analysis of Lucy, to be the most compelling. Johanson includes Le Gros Clark's paper and accompanying illustrations to highlight eight differences between chimpanzee jaws and human jaws. Knowledge of these differences were of immeasurable value in the analysis of an australopithecine jaw. Part four delivers a brief account of how our ancestors began to walk upright. I found this to be interesting but highly speculative. The final section includes drawings of how australopithecus afarensis may have appeared.
I would highly recommend this book to anyone with a desire to know more about human ancestors and how a paleoanthropologist proceeds in uncovering our past.

13 of 14 people found the following review helpful.
First Rate!!
By A Customer
This book allows for those readers who know nothing about the archaeological world a glimpse into the past. For those readers, such as myself, I congradulate the author and encourage others to read this book. It is an interesting look into the events leading to the discovery of Humankind's oldest known ancestor, Lucy, and chronicles Dr. Johanson's growth from hot-shot college grad. to experienced field worker, with world renown. As it is from his perspective, it gives a more personable and personal angle to the story as a whole.

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Sabtu, 12 Juni 2010

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David Livingstone: Africa's Trailblazer: Christian Heroes: Then & Now (Christian Heroes: Then & Now) (Paperback) - Common, by , by (author)

"Each true story in this series by outstanding authors Janet and Geoff Benge is loved by adults and children alike. More Christian Heroes: Then & Now biographies and unit study curriculum guides are coming soon. Fifty-five books are planned, and thousands of families have started their collections! Braving danger and hardship, David Livingstone crisscrossed vast uncharted regions of Africa to open...

  • Sales Rank: #11549959 in Books
  • Published on: 2000
  • Binding: Paperback
  • 208 pages

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Minggu, 06 Juni 2010

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High Pressure Boilers

  • Sales Rank: #5487860 in Books
  • Published on: 1656
  • Binding: Paperback

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Selasa, 01 Juni 2010

[R551.Ebook] PDF Ebook The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy, by Margo Berman

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The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy, by Margo Berman

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level.

  • Introduces essential conceptual strategies and key writing techniques for result-driven copy
  • Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing
  • Covers all areas of copy� development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration
  • Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more�
  • Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies�
  • Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

  • Sales Rank: #102141 in Books
  • Brand: Berman, Margo
  • Published on: 2012-08-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.70" h x .80" w x 7.50" l, 1.90 pounds
  • Binding: Paperback
  • 396 pages

Amazon.com Review
Top Mistakes Copywriters Make and How to Fix Them by Margo Berman, author of The Copywriter’s Toolkit: The Complete Guide to Strategic Advertising Copy

  • The biggest general writing mistake beginners make is not thinking strategically, but only creatively. Decide on the campaign’s point of view and choose who’s speaking. Is it the brand, the consumer, the conscience, the brand’s unique personality?
  • The biggest overall campaign mistake is not creating a big idea that can easily spin out cohesively across all media. Make the campaign interactive and share a universal truth with an on-target and on-strategy message.
  • The biggest print mistake is writing a headline that doesn’t show a benefit, solve a problem or answer a need. Instead check to see if the headline entertains, informs, surprises or engages the reader, while answering: “Why buy?”
  • The biggest radio mistake is not writing to the ear by failing to help the listener “see” the message and omitting sound effects to help create a picture. Make sure to write in the vernacular, so it sounds like everyday speech: be natural, not stuffy.
  • The biggest TV writing mistake is forgetting to think about production while writing, such as adding visual effects to punctuate the spot. Picture the finished spot as you’re writing so that you can tell a complete story.
  • The biggest mistake when working with a small space is not being motivated to stretch creatively and write great copy. Just because it’s a small space, does not mean it’s an insignificant message. Skip the intro and instantly interest the reader.
  • The biggest ambient mistake is not picturing the touchpoint where consumers receive the message. Develop traffic-stopping concepts that are intrusive. For example, at airport carousels in gambling cities, paint luggage carousel panels with red and black numbers to resemble roulette wheels.
  • The biggest blogging mistake is not asking a question to engage followers and create participation. Another good way to get readers interested is to create a multi-series blog with one main theme and post them all together at the end. For instance, if you write a gardening blog and post a series on growing roses, be sure to ask for best tips and collect all the rose-related posts and suggestions in a group at the end of the series.
  • The biggest mistake when writing for digital formats is not editing down the content. Consider the size of the screen and the audience’s attention span. Then edit your copy to say more in fewer words.
  • The biggest mistake when writing a multicultural & multilingual campaign is writing a hard-to-grasp or vague message. Be sure to transcreate, not just translate your message, so that you present an idea that makes sense in the country or culture for which you are writing.
  • Review
    “From strategy fundamentals to executional tips from some of the industry’s best, beginning writers and veterans alike will appreciate using The Copywriter’s Toolkit to help them get started—or even clear away the cobwebs.”—Tom Denari, President, Young & Laramore

    “The Copywriter's Toolkit is one of the few books I have read that applies to the meeting room as much as the classroom.� I found the relationship between strategy and execution to be right on.� I highly recommend it.”—Joe Zubizarreta, CEA, Zubi Advertising Services

    “Berman has succeeded in explaining the entire, global, advertising ecosystem in one comprehensive, easy-to-read book.”—Pippa Seichrist, President, Cofounder, Miami Ad School

    From the Back Cover
    It doesn’t matter whether you’re a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital media.

    Writing examples are shown using industry standard formats. You’ll quickly see how radio scripts differ from TV scripts, how television storyboards are best presented, and how print copy is typed up to facilitate typesetting.

    Copywriters from global agencies share their writing secrets and offer copy tips for every medium. Special callout boxes will make major points easy to remember and simple to apply. Glossaries are listed in relevant chapters and checklists summarize the principles for fast reference.

    Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy.

    Most helpful customer reviews

    2 of 2 people found the following review helpful.
    Great Read!!!!
    By ayxav
    I was privileged to use this book during a class taught by Margo Berman. She really brought the book to life! Even if I had not been in her classroom, the book is tailored for easy learning! It is simple to understand, uses great examples and provides you with the tools you need to succeed. I would recommend this book to anyone who is interested in advertising, marketing and PR. It is very well-rounded and offers incredible insight in a manner that is easy to digest. The colorful graphics and the plethora of examples make this a wonderful read! Must have!

    2 of 2 people found the following review helpful.
    Would make a great textbook for a copywriting course
    By Steve S.
    This book covers all aspects of copywriting. What's great about it is the exercises at the end of each chapter. They're easy to follow and are a great review of each chapter. I would definitely use it in a class if I were teaching a copywriting class.

    1 of 1 people found the following review helpful.
    One College Textbook You'll Want To Keep.
    By Alex M.
    As an Advertising major, this was one book that I didn't want to bring back to the bookstore at the end of the semester. It's packed with loads of useful information that I know I'm going to turn to once I start my career as a copywriter. There are endless examples of creative strategies and terminologies that are used for media outlets such as radio and television, allowing endless possibilities for creative direction. On top of that, there is a lot of valuable information on executing creative strategies, which can aid in avoiding common pitfalls. Even with its educational aspects, the highlights of this book are the success stories of certain campaigns such as the Aflac duck.

    All in all, this book is worth more than just a semester. I highly recommend it to anyone in the field of creative advertising, student or otherwise.

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