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The Man from Zara: The Story of the Genius Behind the Inditex Group, by Covadonga O'Shea
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Inditex—the group behind Zara, Massimo Dutti, Oysho, and Bershka�is—is today a major force in the world of high fashion. It recently outranked Gap as the number 1 clothes retailer in the world. In virtually every city in the world, you will see one or more of Inditex’s shops, Zara being the most conspicuous. Yet little is known about this amazing success. This book offers such an insight by telling the story of the genius behind the Inditex Group—Armancio Ortega. Besides being one of the world’s richest men, Ortega is the brains behind a modern-day revolution in textiles and fashion retail. Who is Armancio Ortega? Where is he from? Where is he going? What led him to dream up this empire? Through unprecedented access to Ortega and his closest aides, the author provides a compelling and unique biography of the man responsible for one of this century’s most extraordinary business successes.
- Sales Rank: #107324 in Books
- Brand: Brand: LID Publishing, Inc.
- Published on: 2012
- Original language: Spanish
- Number of items: 1
- Dimensions: 9.00" h x .50" w x 6.00" l, .65 pounds
- Binding: Paperback
- 200 pages
- Used Book in Good Condition
About the Author
Covadonga O’Shea is the president of the ISEM Fashion Business School. She lectures on the fashion industry in Europe and the United States. She is a regular contributor to newspapers and magazines.
Most helpful customer reviews
8 of 10 people found the following review helpful.
Superficial Biography.
By Jaydeep J. Shetty
There is no indepth understanding of how Ortega or Zara works. The authors labours to provide us with intimate trivia about the man and focuses little on important aspects of the Inditex business. It was a waste of my money and I would not recommend this book.
2 of 2 people found the following review helpful.
Context Zara is the world’s most successful fashion retailer and Amancio Ortega has done an awesome job of building one of the s
By Lightman
I promised to share a book review often, especially from the perspective of an entrepreneur. This week I will share what I got from The Man From Zara. This is the story of Zara and how the world’s most successful fashion retailer was born. I usually look out for topics such value creation, marketing, sales, culture and innovation. My notes are usually written as TO-DO’s. You can get the bookThe Man from Zara: The Story of the Genius Behind the Inditex Group here!
Context
Zara is the world’s most successful fashion retailer and Amancio Ortega has done an awesome job of building one of the strongest brands in the world. What I appreciated most about the book is Ortega’s focus on producing beautifully designed clothes at affordable rates. I also found it interesting that he has dominated the world in fashion retail without having to learn to speak English or move his headquarters to any of the world’s fashion capitals.
What made Zara successful?
Investing in the latest trends
A quick turn around on production: Stock turnover twice a week
Create a limited supply
Excellent location of shops
Focus on the customer
Extremely careful merchandising
Good quality clothing
Exquisite customer service
Effective logistics and distribution
Learning from their mistakes
Qualms
The book is not as deep into the story of Amancio Ortega or Zara as it could have been. You may end up skipping some paragraphs as the author talks about her experiences. However to her credit, Covadonga O’Shea seems to be very observant and this shows in her monologues.
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1 of 5 people found the following review helpful.
A must-read for anyone interested in retail, fashion merchandising and distribution
By OD
A detailed and personal account of Amancio Ortega. Excellent portrayal of the Zara and Inditex business model to general readership and business students/graduates
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